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Introduction to social media marketing | Google Digital Marketing & E-commerce Certificate
This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach.
The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.
Take the Certificate HERE: https://www.coursera.org/google-certificates/digital-marketing-certificate?utm_source=google&utm_medium=institutions&utm_campaign=youtube-organic__geo–Global&utm_content=vid–SiUKVbTaI_I__topic–DME&utm_term=youtube-description
Why earn a Google Career Certificate?
► No experience necessary: Learn job-ready skills, with no college degree required.
► Learn at your own pace: Complete the 100% online courses on your own terms.
► Stand out to employers: Make your resume competitive with a credential from Google.
► A path to in-demand jobs: Connect with top employers who are currently hiring.
00:00 Introduction
00:27 Welcome
01:50 The benefits of social media marketing
06:38 The five core pillars of social media marketing
13:39 Earned, owned, and paid social media
18:02 The social media marketing funnel
Subscribe HERE: https://goo.gle/subscribegcc
#GrowWithGoogle #GoogleCareerCertificates #DigitalMarketing #Ecommerce
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7 Social Media Marketing Strategies That ACTUALLY Work in 2025
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👋 Who am I?
I’m Adam Erhart—marketing strategist and business builder. I’ve created winning campaigns for brands like Google, Amazon, and Meta, and now I help everyday entrepreneurs build freedom-first businesses that actually work.
🔎 Note: Some links are affiliate links. I only recommend tools I personally use—never at any extra cost to you.
0:00 – Why Most Social Media Marketing Fails to Make Sales (And How to Fix It)
0:57 – My Proven Marketing Master Plan to Grow Your Business in 2025
1:59 – How to Identify Your Ideal Client (Step-by-Step Target Market Breakdown)
2:20 – Craft a High-Converting Message That Makes Your Offer Irresistible
3:08 – Pick the Right Platform: Where Your Customers Are (and Where They Aren’t)
4:27 – Build Your Revenue Machine: The Funnel That Turns Attention Into Income
4:52 – How Social Media Algorithms Work in 2025 (And How to Beat Them)
6:07 – Why Video Still Dominates Social Media (And How to Leverage It Fast)
7:48 – Short-Form vs Long-Form Video: Which One Actually Grows Your Brand?
10:58 – Content Strategy Showdown: Is Quality or Quantity More Important?
12:27 – How to Attract Buyers, Not Just Freebie Seekers (Lead Quality Hacks)
14:28 – The CASE Funnel: My Go-To Client Acquisition System That Converts

