{"id":347,"date":"2026-02-12T08:00:44","date_gmt":"2026-02-12T08:00:44","guid":{"rendered":"http:\/\/www.duckpi.com\/marketing\/?p=347"},"modified":"2026-02-12T08:00:44","modified_gmt":"2026-02-12T08:00:44","slug":"if-i-started-social-media-from-scratch-in-2026-id-do-this","status":"publish","type":"post","link":"https:\/\/www.duckpi.com\/marketing\/?p=347","title":{"rendered":"If I Started Social Media From Scratch in 2026, I\u2019d Do This"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"480\" height=\"270\" src=\"\/\/www.youtube.com\/embed\/o_n5ED5fE1I\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Get my free guide on how to make viral videos (1M+ followers, 1B+ views): https:\/\/viralityblueprint.com<br \/>\nUse Sandcastles to grow 10x faster on social media (try it free): https:\/\/sandcastles.ai<\/p>\n<p>In this video, I breakdown the exact step by step process I&#8217;d use to win on social media in 2026. My editor went absolutely supersayan on this so hope you like it<\/p>\n<p>RESOURCES MENTIONED:<\/p>\n<p>\u2022 Content Games Breakdown: https:\/\/www.content.game\/c\/socialmediagames<br \/>\n\u2022 Sandcastles (social media research tool): https:\/\/sandcastles.ai<br \/>\n\u2022 Full Sandcastles Walkthrough: https:\/\/help.sandcastles.ai\/sandcastles-full-guide<br \/>\n\u2022 Short Form Academy (waitlist): https:\/\/shortform.academy <\/p>\n<p>Kallaway Short Form Marketing Channels:<br \/>\n\u2022 IG: https:\/\/instagram\/kallawaymarketing<br \/>\n\u2022 Tiktok: https:\/\/tiktok.com\/@kallawaymarketing<br \/>\n\u2022 LinkedIn: https:\/\/www.linkedin.com\/in\/kanekallaway\/ <\/p>\n<p>Video Time Stamps:<br \/>\n0:00 Intro<br \/>\n0:48 The 5 Content Games<br \/>\n1:19: Game 1 &#8211; Mainstream Cult Fandom<br \/>\n1:53 Game 2 &#8211; Category Cult Fandom<br \/>\n2:43 Game 3 &#8211; Intuitive Products<br \/>\n4:00 Game 4 &#8211; Explanatory Products<br \/>\n5:11 Game 5 &#8211; Authority Building<br \/>\n7:47 Content Data System<br \/>\n11:56 Content Experimentation Lab<br \/>\n14:01 Content Factory<br \/>\n16:22 Summary<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<br \/>\nSHORT-FORM VIDEO (IG, TIKTOK, LINKEDIN, YOUTUBE, FACEBOOK):<br \/>\n\u2022 Try Sandcastles, my short-form research &amp; storytelling tool that will help you grow 10x faster on social media (free trial): https:\/\/sandcastles.ai<br \/>\n\u2022 Take my Short-Form Hooks Masterclass (2 hours long, comes with 37 pages of notes and 400+ hook database) &#8211; https:\/\/lu.ma\/sfa-hooks<br \/>\n\u2022 Hire my short-form video editors &#8211; https:\/\/forms.gle\/TAYRJkV116Q5xois9<br \/>\n\u2022 Join my Short-Form Academy (designed for business owners to build a social media content machine that turns views into leads &amp; sales) &#8211; https:\/\/shortform.academy<\/p>\n<p>LONG-FORM VIDEO (YOUTUBE)<br \/>\n\u2022 Get my Complete YouTube System (designed for business owners to build a Youtube content machine that turns views into leads and sales): https:\/\/kallaway.co\/youtubeblueprint<br \/>\n\u2022 Hire My YouTube Strategist (Ideas, Titles, Thumbnails) &#8211; https:\/\/forms.gle\/5SRPsikwE3RR21Ep8<br \/>\n\u2022 Hire My Thumbnail Designer &#8211; https:\/\/forms.gle\/GJp2XmUmVM9dxZzYA<br \/>\n\u2022 Hire My YouTube Video Editors &#8211; https:\/\/forms.gle\/TAYRJkV116Q5xois9<\/p>\n<p>&#8212;&#8212;&#8212;-<br \/>\nFollow me (1M+ followers)<\/p>\n<p>For Content\/Marketing Strategy:<br \/>\n\u2022 Instagram: https:\/\/www.instagram.com\/kallawaymarketing<br \/>\n\u2022 TikTok: https:\/\/tiktok.com\/@kallawaymarketing<br \/>\n\u2022 YouTube: https:\/\/www.youtube.com\/@kallawaymarketing<br \/>\n\u2022 LinkedIn: https:\/\/www.linkedin.com\/in\/kanekallaway<br \/>\n\u2022 X: https:\/\/www.x.com\/kanekallaway<br \/>\n\u2022 Threads: https:\/\/www.threads.net\/kallaway<\/p>\n<p>For Tech &amp; AI:<br \/>\n\u2022 Instagram: https:\/\/instagram.com\/kallaway<br \/>\n\u2022 YouTube: https:\/\/youtube.com\/@kallawaytech<br \/>\n\u2022 TikTok: https:\/\/tiktok.com\/@kanekallaway<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get my free guide on how to make viral videos (1M+ followers, 1B+ views): https:\/\/viralityblueprint.com Use Sandcastles to grow 10x [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":348,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.duckpi.com\/marketing\/?p=347\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"If I Started Social Media From Scratch in 2026, I\u2019d Do This - Social Media Marketing\" \/>\n<meta property=\"og:description\" content=\"Get my free guide on how to make viral videos (1M+ followers, 1B+ views): https:\/\/viralityblueprint.com Use Sandcastles to grow 10x [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.duckpi.com\/marketing\/?p=347\" \/>\n<meta property=\"og:site_name\" content=\"Social Media Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-12T08:00:44+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.duckpi.com\/marketing\/wp-content\/uploads\/2026\/02\/ytb_thumb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.duckpi.com\/marketing\/#website\",\"url\":\"https:\/\/www.duckpi.com\/marketing\/\",\"name\":\"Social Media Marketing\",\"description\":\"All you need to know about social media marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.duckpi.com\/marketing\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/www.duckpi.com\/marketing\/?p=347#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.duckpi.com\/marketing\/wp-content\/uploads\/2026\/02\/ytb_thumb.jpg\",\"contentUrl\":\"https:\/\/www.duckpi.com\/marketing\/wp-content\/uploads\/2026\/02\/ytb_thumb.jpg\",\"width\":480,\"height\":360},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.duckpi.com\/marketing\/?p=347#webpage\",\"url\":\"http:\/\/www.duckpi.com\/marketing\/?p=347\",\"name\":\"If I Started Social Media From Scratch in 2026, I\\u2019d Do This - Social Media Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/www.duckpi.com\/marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/www.duckpi.com\/marketing\/?p=347#primaryimage\"},\"datePublished\":\"2026-02-12T08:00:44+00:00\",\"dateModified\":\"2026-02-12T08:00:44+00:00\",\"author\":{\"@id\":\"\"},\"breadcrumb\":{\"@id\":\"http:\/\/www.duckpi.com\/marketing\/?p=347#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/www.duckpi.com\/marketing\/?p=347\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/www.duckpi.com\/marketing\/?p=347#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.duckpi.com\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"If I Started Social Media From Scratch in 2026, I\\u2019d Do This\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/www.duckpi.com\/marketing\/?p=347","og_locale":"en_US","og_type":"article","og_title":"If I Started Social Media From Scratch in 2026, I\u2019d Do This - Social Media Marketing","og_description":"Get my free guide on how to make viral videos (1M+ followers, 1B+ views): https:\/\/viralityblueprint.com Use Sandcastles to grow 10x [&hellip;]","og_url":"http:\/\/www.duckpi.com\/marketing\/?p=347","og_site_name":"Social Media Marketing","article_published_time":"2026-02-12T08:00:44+00:00","og_image":[{"width":480,"height":360,"url":"http:\/\/www.duckpi.com\/marketing\/wp-content\/uploads\/2026\/02\/ytb_thumb.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.duckpi.com\/marketing\/#website","url":"https:\/\/www.duckpi.com\/marketing\/","name":"Social Media Marketing","description":"All you need to know about social media marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.duckpi.com\/marketing\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"http:\/\/www.duckpi.com\/marketing\/?p=347#primaryimage","inLanguage":"en-US","url":"https:\/\/www.duckpi.com\/marketing\/wp-content\/uploads\/2026\/02\/ytb_thumb.jpg","contentUrl":"https:\/\/www.duckpi.com\/marketing\/wp-content\/uploads\/2026\/02\/ytb_thumb.jpg","width":480,"height":360},{"@type":"WebPage","@id":"http:\/\/www.duckpi.com\/marketing\/?p=347#webpage","url":"http:\/\/www.duckpi.com\/marketing\/?p=347","name":"If I Started Social Media From Scratch in 2026, I\u2019d Do This - Social Media Marketing","isPartOf":{"@id":"https:\/\/www.duckpi.com\/marketing\/#website"},"primaryImageOfPage":{"@id":"http:\/\/www.duckpi.com\/marketing\/?p=347#primaryimage"},"datePublished":"2026-02-12T08:00:44+00:00","dateModified":"2026-02-12T08:00:44+00:00","author":{"@id":""},"breadcrumb":{"@id":"http:\/\/www.duckpi.com\/marketing\/?p=347#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/www.duckpi.com\/marketing\/?p=347"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/www.duckpi.com\/marketing\/?p=347#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.duckpi.com\/marketing\/"},{"@type":"ListItem","position":2,"name":"If I Started Social Media From Scratch in 2026, I\u2019d Do This"}]}]}},"_links":{"self":[{"href":"https:\/\/www.duckpi.com\/marketing\/index.php?rest_route=\/wp\/v2\/posts\/347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.duckpi.com\/marketing\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.duckpi.com\/marketing\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.duckpi.com\/marketing\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=347"}],"version-history":[{"count":0,"href":"https:\/\/www.duckpi.com\/marketing\/index.php?rest_route=\/wp\/v2\/posts\/347\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.duckpi.com\/marketing\/index.php?rest_route=\/wp\/v2\/media\/348"}],"wp:attachment":[{"href":"https:\/\/www.duckpi.com\/marketing\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.duckpi.com\/marketing\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.duckpi.com\/marketing\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}